Great PR!

In the Hot Seat: Actor, DJ, cook -- is there anything Mark Standriff doesn't do?


By Gwen Schoen - Bee Staff Writer


Mark Standriff, a resident actor at the Sacramento Theatre Company, is also a morning DJ on 103.9 The Fish. Sacramento Bee/Jay Mather

Wow. You can't get much better publicity than this--a terrific profile article in the Sacramento Bee! Check it out HERE.

How To Handle A Heckler

I've written before about techniques for handling an unruly audience member, but I thought it would be good to show an acutal example of someone deftly and graciously dealing with a rude interruption:

Click to Play

(By the way, this guy could be a sleeper in the 2008 presidential race...much like when Bill Clinton came out of nowhere to win it all in 1992. If he can continue to handle the Mormon issue as well as he did at this event, watch out.)

What The Politically Savvy Are Saying

A really interesting piece in this morning's U.S. News & World Report about the specific language that the 2008 Democratic presidential candidates should use. It comes from longtime GOP consultant and wordsmith Frank Luntz:

On the Democratic side, we'll start with new fave Sen. Barack Obama. Luntz says he should talk about "hope" and "opportunity" and simply use his remarkable life story as the visual. "He's a natural," says Luntz, who cautions: "Out with the sound bites and in with the stories." Not surprisingly, Luntz says Sen. Hillary Rodham Clinton should use hubby Bill as her visual and mouth words like "mission" and "finally"—as in a woman president.

Across the aisle, Luntz wants Sen. John McCain to talk about his trademark "reform" and "accountability." Olympics exec and former Massachusetts Gov. Mitt Romney should highlight "competence" and "good governance" and use the Olympic symbol lots. Luntz pal Rudy Giuliani should talk "success" and "results" and use the cleaned-up Times Square for his backdrop. And every candidate should brag: "I'm a leader in times of crisis." See the whole Luntz list at www.usnews.com/whispers."

Funny, I don't see the words "ethics" or "integrity" mentioned... but nonetheless, it's interesting to see what an expert thinks are the campaign buzzwords in the race for the White House.

Set Dressing

I've never seen it in person, but they say that the Oval Office is the most intimidating room in the free world. If that's the case, then whomever convinced President Bush to move from the Oval Office to the White House library as the setting for last night's speech should get a big raise.

It created a much better environment for the type of speech he was delivering to the American public--one member of a focus group interviewed right after the President's speech said the all the library books in the background made him look "smarter."

As a speaker, your setting is one of the most important--and one of the most overlooked areas under your control. Make sure it sends the right kind of non-verbal message...you wouldn't want to give an important speech on corporate waste on a stage cluttered with plants and props.

Everything in the room is under your control, from the signage to the furniture to microphone placement. Contact the event organizers and find out how large the stage is...ask if the podium is movable or fixed...are there any banners or posters...and above all, include a list of your personal needs and tastes in your meeting planner's package. (You don't want to show up and find that the lighting makes you look like a talking lobster!)

Speaking in the perfect setting may not make a great speech any better--but it certainly can turn a great speech into a disaster.