The hardest thing for most business leaders to do is to talk in front of a large group of people (even worse, in front of a camera.) Why? I think it's because they're "on stage" for maybe the first time in their lives and the experience puts them well outside their comfort zone.
I've been a professional actor and director for more than 20 years--and a professional speaker longer than that--and the things that make me successful on stage can help make anyone "act like a winner and talk like a pro."
You've heard the actor's cliche--"What's my motivation?" Well, that's the first thing you should consider before you even write one word of your speech or plan one interview response. Go through this checklist: Why am I doing this and what do I hope to accomplish? What's the best way to get the results I want? How do I want this event to affect my audience? (There are two other things an actor uses to get the best performance--if you'd like more information, contact me at firstname.lastname@example.org or check out my website at MARKtalks.com!)
Once you figure out your "motivation," it's much easier to decide what to say and, more importantly, how to say it. An actor prepares diligently for each role. Your role is just as important to your audience. If you want to talk like a pro, you have to "act" like a winner.