So as I'm watching the tremendous groundswell of support that Barack Obama (D) and Mike Huckabee (R) are enjoying lately, I keep hearing this phrase used as the reason:
"It's his likeability factor."

I couldn't agree more. If our society obsesses over celebrity, it's only natural that our leaders would be chosen more for their personal appeal than for their experience or position papers. A friend who works for a prominent pollster told me that their research shows that "Hillary will never be elected President--most people secretly don't want to look at that face or hear that voice every day for four years?!?"
Nothing can justify a superficial decision-making process...but that doesn't mean it doesn't happen. The truth is that is happens all too often. My belief is that if you're aspiring to a leadership position in any field, you need to be aware of your own "likeability factor."
Tim Sanders has a terrific book on the subject (which isn't exactly a revelation: people who are well liked are more apt to get what they want out of life than those who are disliked.) However, according to Amazon.com, Sanders does offer a valuable look at the four personality traits he says contribute to a person's likability—namely, friendliness, relevance (do you connect on interests or needs?), empathy and "realness" (genuineness or authenticity).
Check it out HERE. It's a Puzzle Principle trait worth focusing on.
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