Showing posts with label Business strategy. Show all posts
Showing posts with label Business strategy. Show all posts

Monday, April 21, 2008

The Parable of the Treadmill

Funny thing happened at the health club this morning...the power went out. Everything was humming along, people straining through workouts, TV monitors glowing, treadmills and Stairmasters and ellipticals keeping a steady, muscular beat.

And then, suddenly, BLIP. Power gone.

I was just starting my 20 minute struggle with an elliptical machine when the club went dark. Suddenly, everyone who was running on the treadmills came to a screeching, violent stop. One woman who was tearing up her treadmill at an elite distance runner's pace fell down. The belts were silent.

Over on the ellipticals, though, it was business as usual. In the darkness before dawn, everyone who was relying on their own power was still working out, LED's still glowing, charting our progress while the rest of the health club was standing around.

It struck me that there's a lesson here. Not that you should avoid treadmills...but that if you're counting on someone or something else to provide your momentum, you run the risk of unexpected failure. When you're providing your own momentum, if you stop it's because you choose to stop.

Wednesday, January 09, 2008

Resolve To Serve

Wondering what you as the leader of your organization can do better this year? Why not resolve to serve your customers with the respect and attention they deserve?

A majority of companies lack a commitment to customers and a continuing poor understanding of the value of customers. A survey conducted by the Strativity Group uncovered these results:
-- 54 percent of senior executives admit they do not deserve their customers' loyalty.
-- 87 percent of execs don't know their average annual customer value.
-- 67 percent agree that their execs do not meet frequently with customers.
-- Only 33 percent say that they have the tools and authority to serve their customers.

The average consumer will probably show more loyalty to the businesses that show them more loyalty. The organizations who make a consistent and passionate effort to show their customers how much they appreciate them will be the ones who thrive, not just survive.

Thursday, January 03, 2008

The Moment of Truth

Have you seen an advertisement on Fox for their new prime-time game show, The Moment of Truth? According to a casting notice on the Internet, "Contestants who are up for the challenge are hooked up to a lie detector and asked 21 increasingly personal and delicate questions. If a player answers all 21 honestly, as determined by the polygraph, he or she could win $500,000."

(Check out the trailer HERE.)

You can guess what all the buzz will be about--a contestant is strapped to a polygraph and in front of his family, friends, and 20 million strangers admits to stealing from his children's piggy bank...or says she's secretly attracted to her husband's best friend...or tells the world that he hired a hit man to take out dear ol' Grandma for the inheritance.

Even more gut-wrenching is the fact that there's a button where the contestant’s friends and family sit that they can use once during the game to “rescue” the player from a difficult question. Except, according to executive producer Mike Darnell, the friends and family never seem to use the button for its intended purpose. When one contestant was asked if she would be more attracted to her husband if he lost 20 pounds—which is considered a relatively easy query—her husband lunged for the button.

Darnell told the press, gleefully, “This is the first game show where you technically know all the questions and you know all the answers...and yet this is the hardest game show I’ve ever been a part of in my entire life.”

Why? Because the only reason a game about scruples is entertaining...is simply because the players have none.

This is the exact reason why I came up with The Puzzle Principle. When your set of core values is so solid and so accountable that it provides a morally-impregnable solution to each and every scenario your life or career is confronted with, the answers are easy. And, more important, above reproach.

When the "Moment of Truth" appears in your life--how easy will the answer be?

Monday, March 19, 2007

Nailing That Job Interview

My career track will changing soon. Because I nailed the interview. I mean, flat out hit every pitch out of the park. Not many things are better than knowing you handled a job interview with style and substance, and walking out feeling the love in that board room.

Presentation skills are not limited to the platform. In fact, the close-quarter combat that typifies most job interviews requires a similar amount of research, preparation, and practice. So before you head into your next interview, here are some things to have ready:
  • Research. Doesn't matter if it's Microsoft or McDonalds, it really impresses the interviewer if you know all about the company's history, its products and services, and its customers. If you have Internet access, there's no excuse for not doing your homework.

  • Preparation. You know that you're the right person for the gig--but why? The moment you know you're getting an interview, start preparing your answers to questions like, "What are your strengths...and why are they important to this organization?", "Which career decision do you wish you could take back?", and most important, "Why do you want this job?" Develop a compelling answer to that question and the job is as good as yours.

  • Be Positive. Don't talk negatively about any previous job experience, especially about your old boss and what a loser he was. If you're openly complaining about your last job, chances are you'll be complaining about your new gig soon enough.

  • Dress For Success. Yes, I know, it sounds trite. And I know you really, really feel like your freedom of expression is being censored because you can't wear a kilt to the interview. But trust me, the business world is not a democracy. Think of it as a benevolent dictatorship. So unless you find in your research that the company wants rugged individuals with wild fashion taste (and there are those companies out there,) please wear something appropriate.

Job interviews don't have to feel like the corporate version of the Bataan Death March--in fact, they can be thrilling IF you've prepped and presented correctly. (Good luck!)

Tuesday, March 13, 2007

Stop Setting Goals!

It's frustrating to see the passion for goal-setting that continues to pervade the advice that management consultants are handing out these days. "Set challenging goals!" "Focus on your dream!" "Chart a course for success!"

Don't get me wrong. I love setting goals. I'm King of the To-Do List. But the problem I have is that too many people get caught up in the "what' and "how"...and they never ask "WHY?" Why do I need this? Why is this goal so important?

It all goes back to The Puzzle Principle--How To Create Long-Term Success In A Short-Term World. Whether you hear my speech or take my seminar, you discover that all the personal and professional goals in the world mean nothing without a clear sense of what the "Big Picture" looks like and why you want it to look like that.

Focus and direction are worthless without the values to support them. That's a success philosophy you can bank on.